# BrandPad: The Launchpad for Brand Tokens

**The BrandPad: Your Gateway to Launching Brand Tokens in the Alton Ecosystem**

BrandPad is a revolutionary launchpad within the Alton ecosystem, designed specifically for brand tokens.

Think of it as a blockchain-powered Kickstarter — a seamless platform where brands can create, launch, and distribute their own tokens, while engaging their communities in new, decentralized ways. BrandPad bridges traditional crowdfunding with Web3 tokenomics, making brand-backed fundraising simple, transparent, and direct.



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#### **How the BrandPad Works**

**Token Preparation**

1. Mint tokens via the **Token Minter** and define tokenomics.
2. Allocate tokens to missions, rewards, and liquidity pools.

**Launchpad Setup**

1. Configure token sale parameters: price, rounds, and sale duration (1–30 days, default: 14 days).
2. Establish minimum thresholds for successful launches (e.g., **250 TON** or **16 participants**).

**BrandPad Crowdfunding System**

1.  **Community Participation**

    Supporters (called _backers_) connect their wallets and contribute TON to show support for the project.\
    In return, they receive **Launch Tokens** equal to the amount of TON contributed. These tokens represent their commitment to the project during the launch phase.
2. Collected funds:
   * 95% go to liquidity pools.
   * 5% is retained as a service fee.

**Post-Launch Engagement**

1. Backers can burn their Launch Tokens through a smart contract.
2. In return, they receive a **bonus allocation** of brand tokens.
3. 90% of the allocated bonus tokens are distributed proportionally among all backers based on their support size.
4. Reward top 16 backers with **10% bonus tokens**:
   * **2.25%** to 1st place.
   * **1.75%** to 2nd place.
   * **1.25%** to 3rd place.
   * **1%** to 4th place.
   * **0.75%** to 5th place.&#x20;
   * **0.6%** to 6th place
   * **0.5%** to 7th place
   * **0.4%** to 8th place
   * **0.3%** to 9th place
   * **0.25%** to 10th place
   * **0.25%** to 11th place
   * **0.2%** to 12th place
   * **0.2%** to 13th place
   * **0.15%** to 14th place
   * **0.1%** to 15th place
   * **0.05%** to 16th place

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#### **Rationale for Token Allocation**

**Updated Default Token Allocation:**

| **Category**        | **Min (%)** | **Max (%)** | **Default (%)** |
| ------------------- | ----------- | ----------- | --------------- |
| LP Farming          | 0           | 20          | 10              |
| Branded Missions    | 20          | 50          | 40              |
| BrandPad Allocation | 20          | 50          | 40              |
| DEX Liquidity Pool  | 5           | 20          | 10              |

**Key Considerations:**

* LP Farming (0-10%).&#x20;
* **Branded Missions (20–50%)**: Supports brand growth, marketing, and community rewards.
* **BrandPad (20–50%)**: Largest allocation to stimulate investor participation.
* **DEX Liquidity Pool (5–20%)**: Moderate allocation ensures sufficient trading activity without overshadowing BrandPad’s significance.

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#### **Key Benefits for Brands and Users**

**For Brands**

1. **Simplified Token Launch**: Focus on brand development while the BrandPad handles the technicalities.
2. **Long-Term Engagement**: Utilize missions and liquidity pools to maintain active community participation.
3. **Fair and Transparent Distribution**: Blockchain technology ensures trust.

**For Users**

1. **Early Access**: Get exclusive tokens at initial prices.
2. **Competitive Rewards**: Participate in token launches and earn bonuses through BrandPad’s gamified crowdfunding auction mechanics.
3. **Transparency and Liquidity**: Enjoy confidence in token distribution and immediate usability.

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#### **Why BrandPad Stands Out**

* **Focus on Backers Motivation**: Competitive allocations incentivize participation.
* **Balanced Liquidity**: Adequate token supply for active trading while prioritizing launchpad activity.
* **Gamified Participation**: Reward top backers, fostering excitement and competition.

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#### **Future Enhancements**

The BrandPad is evolving to meet the growing demands of Web 3.0:

* **Advanced Analytics**: Gain insights into token performance and community engagement.
* **Enhanced Gamification**: Introduce leaderboards and tier-based rewards for token sales.

**BrandPad** is more than a launchpad—it’s a bridge to the decentralized economy, empowering brands and communities alike. With BrandPad, brands can seamlessly transition into Web 3.0, forge deeper connections, and unlock new revenue streams.
